Latest solutions, capabilities and updates make product design more interesting and continuously evolving. Keeping a close eye to the new trends of product design help engineers to enhance...

As the market competition is constantly growing, companies are relying more on statistics, data, and sales to target customers. This is the reason that new product designs fail to meet the expectation of the customers and sink...

Businesses are there to sell products or services and earn maximum profit through it. But there are some factors that determine the success rate of any business; they are...

Since its inception, industrial design and the tools of industrial designers have changed a lot. The role of industrial designers has also shifted and enhanced a lot. Now, being a futuristic helper and necessity...

Whether you are a budding entrepreneur or global player, when ideating a new product, it always becomes tough from having the idea to launching the product in the marketplace. Many seasoned professional individuals with...

Bill Ferris AC, Chair of the Innovation and Science Australia board, presented the 2018 Francis Gurry Lecture on the topic Intellectual Property and the Business of Innovation in a pair of events in Melbourne and Sydney...

Industrial design and ergonomics go hand in hand. When we talk about industrial design and its effectiveness, user-friendliness comes to mind. Why? Because mere designing a product is not your aim. Rather it is to design a product that is user-friendly and...

Thoughtful product design can lead to successful new product development and a healthy manufacturing business. But the bitter fact is that only 30% of products get...

Every new product has to go though many tests before being launched in the market. It has to pass a number of procedures prior hitting the market. The success of a new product depends on certain factors. Business operating in a saturated niche...

It is a common misconception that a product designer should wear many hats. But in reality, they have to step into many different shoes i.e. product designers have to understand the product from many different perspectives...

The world is already shifting towards the dawn of a new world along with artificial intelligence. At the brink of...

In today’s time, we have seen a huge rise in inventors and start-up business who have used the services of a design company, and yet they have not been able to take their idea any further than a pretty drawing. When the clients approach...

As we have entered the New Year 2018, it is the time to look ahead in all different aspects. And it is no different for the product design sector. While the world witnessed a mixed bag of good and bad events in the year gone by...

In case you are developing a new product that brings a revolution, the first question that comes up is whether to start with a new insight or new technology. Posing as an ultimate question, designers have been debating on this...

The most crucial difference between a successful business and failed business is their understanding about the lifecycle of a product. A company needs to understand that every product has a limited lifespan and this is the reason...

It is not a secret that any step involved in the process of new product development and its life cycle is important. When the products are in its embryonic stage i.e. generation and evaluation of ideas, it can be categorised...

New product development is not a simple task. While putting up this complex procedure, most new product developers struggle with three things – time, budget and ideas. The company planning to launch a new product in the market...

Whether you are thinking of new business opportunity or evaluating the opportunities your new product has in the market, you need to strategic assessment mechanism. When it comes to new product offerings, the business world is filled...

Change is the inevitable truth. This statement not only true for life in general but also in the business world. The demand of customers changes...

When a business is planning a new product launch, it is very easy to go wrong with the designing process. This mainly because businesses often get hyped up about the introducing a new product to the market and miss out some...

In past few years “going minimal” has evolved to be a trend in various sectors, from fashion to manufacturing and everything in between. This trend has laid its impact on product development procedure as well. In 2017, it was seen...

If you have ever had a plan of launching your new product or upgrade your existing product, you consuming and confusing things can get. Many brands and manufacturing companies dread the procedure...

Whether you agree or not, road maps are vital when it comes to new product development. A road map not only helps in the successful development of a new product but also defines its growth. Building an accurate roadmap...

New product development is not an easy task. To take your concept all the way through the process of development to a successful launch, you need to put in Herculean efforts. And as if that was not enough, product development team...

As a business when you are re-inventing specifications of your product that is already in the market to meet the consumer demand, you need to think on various aspects. For survival, your product might need anything from light weight...

When you are planning to launch a new product in the market, there can be nothing as important as considering market potential...

When you want to introduce a new product range or innovative technology into the market, strategic planning and productivity is the key. It is the perfect combination of all...

Are you in process of designing a product, based on your new idea? Idea and concepts can be created by anyone. But, grasping and implementing those ideas and concepts could be difficult, in addition to expensive...

Developing new products is being challenged by the rapid change in technology. A good example of this is the introduction of USB C connectors and smart charging into recharging devices and data transfer. In addition...

Innovation and design are two important components that contribute to the success of the new product. Creativity and a zeal to deliver something new acts as...