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Design Edge

BOBA Bubble Tea

Overview

Concept ideas for packaging and user interaction to enjoy bubble tea. Design Edge also worked on branding and label designs.

Design Features

  • For freshness tapioca pearls are sealed separately from the milk tea
  • Concepts explore a number of user interaction and mixing options
  • Forms explore visual presentation of pearls and tea on the retail shelf
  • Branding and graphics designed to compliment minimalist bottle aesthetic