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We focus on adding the design 'edge' - innovation & creativity, high quality design aesthetics, increased product profit, reduced tooling & manufacturing costs, rapid speed to market & maximum end-user satisfaction.

Why Do New Products Fail and How to Avoid It

Why Do New Products Fail

Change is the inevitable truth. This statement not only true for life in general but also in the business world. The demand of customers changes with time making room for new products and ideas to take over the market. This is how the market evolves and matures. A business striving to survive must provide solutions that the customers are looking for. They must analyse the market and introduce new products into the market to survive and earn a profit.

When the survival of the business depends on the way they upgrade their old products to meet new demand or introduce new concepts into the market, it becomes crucial that it should be done well. Although the number of new products launched within a niche in any sector or industry might be huge, only a few survive and impress the customers. The one connecting thread that connects every industry when it comes to new product launches is that most of the new products fail to create an impact. These list of failed new products also include products that are designed by industry giants or major brands.

Why Do New Products Fail?

When you look at the failed products, you will realise that it’s not an investment that is a factor. This is because if that were a reason new products designed by industry giants with mammoth funding would not fail. Thus, whether the failed product is from a major brand or not, the reason behind the failure is lack of preparation. And if you zero down, you will see that the factor that has a major impact in making brands unprepared for introducing a new concept is inadequate market research.

Read: New Product Development Mistakes Every Business Should Avoid

New product development experts insist of the spending considerable amount of time on market research and avoid hasting through this step. A good market research can either make or break your new product launch. One thing that is common among all the failed new products are superficial and rushed market research. Design Edge experts suggest that ample amount of time should be allotted to conduct in-depth market research.

This will help in the development of a product that customers are willing to pay for and will also support the marketing strategies. If you fail to produce a good product or come up with a feasible concept, your marketing team will not be able to work magic no matter how much effort is put in. with the high cost of product development, it is logical to slow down the process rather than launching a failed product.

Product Development Strategy that Counts

To strengthen your chances to achieve success with your product, you need to adopt new product development strategies that have a more refined approach. Thinking beyond the traditional strategy, you need to incorporate methods and tools that ensure that your new product is something that market is ready to absorb. Here are some tactics that will help you to launch a successful new product into the market.

  • Determine Your Target Customers

The product concepts and ideas that you are willing to launch will be validated by the customers. This is because they are the ones who will buy your products. Your goal should be to determine your target demographic to establish the viability of your product in the market. With right partners like Design Edge, you will be able to achieve determine main demographic with your target audience.

The market research is crucial to ensure the success of the product because the ultimate test of the product’s worth is decided by customers. If your customers think that your product does not solve their problem, they will not buy it. Therefore, you need to understand what the problems of your customer are and find an ideal solution for them. Focus on making these solutions easily available and affordable.

  • Don’t Let Your Ideas and Concepts be Trapped Inside a Box

It is seen that when one business tries to bring a solution to solve problems of customers with their newly developed product others follow the same path like a herd of sheep. While it is a good idea to get inspired, your new product can prove to be a failure if you do not think out of the box. Although it might be tempting to follow the lead of predecessors, it might be way more rewarding in case you choose a different route than the one already tried and tested.

  • Try to Control the Urge to Rush

Rushing through the process might seem to be one of the easy ways especially when you want to launch your product near the same timeline as your competitors. But you need to control this urge and focus on customers. This will not only result in success but also profits.

When it comes to making your new product launch a success, research serves as a strong foundation. By focusing on the needs of the customer and giving ample amount of time for market research, a business can ensure the success of their new products.

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